PROMPT
-ZILLA
Control & Lost
AI's Impact on Design and Human.
AI is hurtling down the tracks, transforming creativity at full speed. But as designers, are we steering this train—or just passengers on a predetermined route? Our thesis explores the AI Trolley Problem, a moral and creative paradox where we must decide: Do we take control and resist AI’s growing influence, or do we let automation reshape design, culture, and ethics in ways we might not fully understand?
OUR BELIEFS
We believe that AI is not just a tool but a force reshaping creativity.
We believe that every design should reflect unique cultural nuances and individual creativity.
We believe that blending traditional methods with modern AI tools can create more meaningful, human-centered designs.
We believe that educating the design community about the risks of homogenization is crucial for long-term industry success.
We understand that AI-generated prompts often lead to homogenized and predictable outputs.
We understand that designers need to actively resist the lure of mere efficiency in favor of genuine expression.
We understand that ethical AI integration requires continuous learning and critical assessment.
We embrace innovation but challenge blind reliance on automation.
We recognize the risks of AI-driven homogenization in creative fields.
We strive to balance efficiency with artistic integrity.
We commit to maintaining human agency in the creative process.
We encourage designers to actively shape AI rather than passively accept it.
RAYMOND
LOST UNDER CONTROL
The Impact of AI on Visual Storytelling
This video investigates the effects of AI-generated prompts on graphic design, particularly how they undermine the field's capacity to convey culturally rich narratives. It contends that AI simplifies intricate cultural symbols into flat, repetitive visuals, favoring efficiency over the depth of human creativity. The discussion delves into the trade-offs between speed and creative quality, pointing out how AI’s dependence on vast datasets results in uniform outputs that lack cultural subtlety. Using real-world examples and data from surveys and studies, it addresses the difficulties designers encounter in preserving originality and emotional depth in their creations. The video also suggests strategies for regaining creative authority, advocating for a hybrid model where AI manages routine tasks, allowing designers to focus on enhancing cultural and artistic elements. It concludes by considering the equilibrium between technological progress and the preservation of human-centered creativity in design.
Raymond Yang is a graphic designer and graduated student, striving to refine his skills. He has experience with a wide range of design software and techniques. Passionate about the intersection of design and AI, he explores innovative ways to merge the two.
ZANE
Four hands and half a brain
Design integrity, Design Career, Design future, industry gap.
Have you ever considered letting words guide your emotions? From my observations, prompts offer a distinct creative pathway, presenting creators with unprecedented challenges. Designers are accustomed to using their hands to manipulate design software, engaging in design attempts that involve intuitive thinking and slower, more deliberate outcomes. With the advent of AI, prompts may have become our new hands. AI can swiftly generate desired results, but as designers, we understand that much success stems from the hesitations and struggles within the design process. Could the rapid workflow of prompts and the inherent limitations of literary narrative harm our perception?
Zane is a graphic design graduate student who believes that dynamic and screen-based reading methods will change the direction of graphic design. He also thinks that the rise of AI technology will bring information transmission into a space we are not yet familiar with. In this space, we will choose another sensory approach to design, at the cost of selectively abandoning our existing sensory choices.
YANLIN
Prompt as Propaganda
Implicit Control in AI Algorithms
AI prompts have become hidden forces shaping human cognition. While Western models like ChatGPT encode cultural biases through training data, China's emerging systems like DeepSeek are programming alternative worldviews. As algorithms increasingly mediate global decision-making, the clash between Eastern and Western "prompt architectures" threatens to replicate geopolitical divides in digital consciousness. This invisible control layer requires urgent global standards before algorithmic governance becomes culturally fragmented.
Yanlin Wang is a graphic design graduate student holding a bachelor's degree in product design. Yanlin’s practice merges painting, music, and humanistic studies in sociology, philosophy, and psychology to cultivate socially-driven design solutions. Through critical design thinking, She develops visual narratives that address contemporary cultural and systemic challenges.
LEXI
The Aesthetic Loop
AI, Homogenization, and the Erosion of Visual Diversity
In China’s advertising market, low-quality AI-generated visuals are rapidly taking over—rough, generic, and unmistakably artificial. Despite their clear lack of connection to real-life products and consumer aesthetics, these AI images dominate simply because they are fast, cost-effective, and perceived as innovative. This thesis explores how the blind adoption of AI-generated content prioritizes efficiency over genuine design quality, leading to visual hegemony—where businesses favor AI production over thoughtful, audience-centered creativity. As a result, good design is being squeezed out of the market, replaced by an aesthetic dictated by automation rather than human intuition. Are we truly advancing creative industries, or are we just letting AI dictate the lowest common denominator?
Lexi is a student majoring in graphic design, exploring the intersection of tradition and innovation in my work. Beyond design, Lexi finds inspiration in global cuisine, music, and cultural storytelling.
ABOUT US
we see ourselves as the question-raisers—the whistleblowers who expose the challenges of our time. We are here not to offer ready-made solutions, but to spark a conversation about the impact of AI on creativity, culture, and ethics. Our group members each bring a unique perspective to this conversation. We will share how, from different angles, we have witnessed the flattening of creative expression through AI, the loss of cultural detail, and the broader implications for design and authorship. Our individual topics cover a range of issues: from the erosion of visual storytelling to the evolution of prompt engineering, and from the shift in creative control to the deeper ethical questions that AI forces us to confront.